August Insider's Guide - Featuring tips, industry info., and more ...

Bucking the Trend With Video Call Scheduling
(and Now With Business-to-Business Services)
The next "big thing" is B2B video communications - and it will keep the video adoption trend on the rise. And with TEN (Glowpoint's "Telepresence interExchange Network"), businesses can realize additional cost savings through productivity gains such as:

1. Meeting with suppliers - at a moment’s notice - from anywhere in the world
2. Collaborating on new business ventures with customers who use video but are on different platforms or networks
3. Pulling in the proper experts on consulting engagements
4. Working with important legal experts immediately

TEN's B2B video meeting point can unite all types of video equipment, networks, and enterprises by allowing centralized, productive, quality-of-service video calling.

To learn more about TEN, call a Glowpoint representative at 866-456-9764, or email us at contactme@glowpoint.com.

The Opex vs. Capex Debate: Your Service Provider Has An Answer
Economic analysis is required to show the bottom line benefits of video conferencing for your company. Analysts like to debate “operational expenditures versus capital expenditures” (OPEX versus CAPEX) to figure out which approach provides the best value. In fact, multiple case studies clash, and brash, young M.B.A students continue to hash out the matter with their professors and fellow classmates.

Fortunately, video customers can prove their savings in many ways, whether they choose Glowpoint's Managed Services, such as our Virtual Network Operations Center (VNOC) for end-to-end management of telepresence and video endpoints, or Managed Video Conferencing Services for multi-point bridging.

Here are two examples:

OPEX Use Case: By using Glowpoint’s shared infrastructure, or what we like to call “video in the cloud” conference bridges, you can reduce the need to invest capital in additional video equipment. This hosted strategy allows for the utilization of Glowpoint’s shared infrastructure rather than then need to purchase an infrastructure yourself. So you save on the upfront purchase cost, but still have access to the services you need.

CAPEX Use Case: If purchasing an infrastructure is more desirable, you can choose Glowpoint’s managed conferencing solutions that provide full end-to-end call management for the scheduling, launching, and monitoring of video calls with your equipment. In this model, you virtually eliminate the need for internal resources to manage each call, allowing your team to focus on other core projects. What’s more: The price per video call is reduced since you are utilizing your own video bridging equipment.

Video conferencing has many benefits, including lowering your organization’s operating costs, improving your business processes, and improving your overall productivity. Call a Glowpoint video representative at 866-456-9764 or email contactme@glowpoint.com for assistance in proving your own “Opex versus Capex” return on investment.

Growing Telepresence Interest
Thinking about jumping into telepresence? You are not alone! Two recent industry analyst reports show a growing interest in telepresence and managed services. Here’s an excerpt from each:

Wainhouse Research: The combination of exploding demand for video managed services and Telepresence has given Glowpoint a big boost in the last year. Video is complicated as a real-time communications service; differing video and connection standards and different network types require oversight. This can either be done by an end user organization that employs a dedicated staff or by using a service provider who can manage all the equipment and network elements and ensure that calls come up reliably and meetings start on time. This is the role that Glowpoint plays as a trusted service provider. WR suspects that managed video services such as Glowpoint's will continue to be very popular so long as the complexity of video conferencing exceeds the grasp of many end user organizations.

- Wainhouse Research, Collaboration Services: North America - Forecast & Provider Reviews - 2009, Assessment of US & Canadian Collaboration Service Provider Markets (www.wainhouse.com)



Nemertes Research: Growing interest in managed telepresence is good news for service providers including BT (NYSE:BT), Glowpoint (OTC:GLOW), Global Crossing (NASDAQ:GLBC), HP (NYSE:HPQ), Nortel (OTC:NRTLQ) Tata Communications (NYSE:TCL) and privately held Masergy.

- Irwin Lazar, Vice President for Communications Research, “AT&T Highlights Telepresence Interest, Challenges” (www.nemertes.com)



To learn more, call a Glowpoint representative at 866-456-9764, or email us at contactme@glowpoint.com.