| Media Contacts: | |
| Rick Eisenberg | |
| Eisenberg Communications | |
| (212) 496-6828 | |
| Christopher Welch | Andrew Giangola |
| Glowpoint, Inc. | NASCAR |
| (866) 456-9764, ext. 2002 | 212-326-1880 |
| pr@glowpoint.com | agiangola@nascar.com |
| www.glowpoint.com | |
Glowpoint Helps NASCAR Put Cameras in Race Shops
First Major Sport to Use HD over IP
HILLSIDE, N.J. April 16, 2007 Glowpoint, Inc. (OTC:GLOW.PK), a leading broadcast-quality, IP-based managed video service provider, announced that one of its recently signed multi-year agreements in the broadcast sector is with NASCAR Images, the production and creative services company for the National Association for Stock Car Auto Racing (NASCAR).
According to that agreement, Glowpoint will provide equipment and services that will allow the delivery of two-way High Definition (HD) video interviews over Internet Protocol (IP). Glowpoint will be providing its IP-based broadcast solution to several NASCAR industry locations, enabling live-to-air and live-to-tape exclusive interviews with key NASCAR industry members.
NASCAR is the first major professional sport to work with its industry members to provide NASCAR-related content to HD over IP, which is marketed by Glowpoint under the name Team-CamHD.
The multi-year agreement includes service to NASCAR Images production facilities, the NASCAR Research & Development Center, and other key NASCAR industry locations in North Carolina. Additionally, service will be provided to NASCARs main headquarters in Daytona Beach, Florida. The Glowpoint broadcast solution will provide the NASCAR industry the ability to acquire content such as driver interviews in between races and then distribute that content to key media outlets for television broadcast via Glowpoint or traditional satellite feeds.
As NASCAR racing continues to attract new fans, demand for better access to drivers and teams continues to grow, said Jay Abraham, president of NASCAR Images. This new relationship allows NASCAR to deliver mid week content from the race shops to broadcast outlets. This will also bring added value to the sport by providing more exposure to drivers, teams, and their sponsors.
Glowpoint CEO Michael Brandofino added, NASCAR is one of the most popular sports in America, and the drivers have become super stars. Glowpoint will help to provide an efficient, cost-effective way to provide more access to promote drivers and the sport. This will help the NASCAR industry to leverage this solution with other broadcasters, as well as with sponsors and owners looking for unique ways to leverage their investment in the sport.
This application of HD represents one of the largest known deployments of HD video-conferencing over IP in the broadcast sector. Glowpoint provides IP-based broadcast solutions for national networks and cable TV providers featuring always-on exclusive video network connectivity that reduces transport costs by up to 80 percent as compared to traditional satellite feeds. This solution encompasses Glowpoints fully managed video service including Team-CamHD, which combines HD video and audio components into one fully integrated solution.